B+ (AKA Brian Cross) came to Los Angeles from Ireland in 1990 as a student of conceptual art and a fan of hiphop. While at CalArts he began photographing hip hop culture. His work was collected and published in It’s Not About a Salary, Rap, Race and Resistance in Los Angeles, Verso, 1993. It was nominated for the Rolling Stone music book of the year award, named in the New Musical Express as one of the five best music books of that year and listed by Harry Allen in Vibe magazine as one of the top ten hiphop books of all time. Since 1993 Cross has tended to the photographic needs of the hiphop community. His practice is informed by a belief that hiphop does not just exist in the content of a work but in its conceptual framework. He has executed more than one hundred album covers, several music videos and short form documentaries including the Award winning, Keepintime: Talking Drums and Whispering Vinyl, 2001, the feature length Brasilintime: Batucada com Discos, 2006 and the concert series Timeless 2009 with Mulatu Astatke, Arthur Verocai and the music of J Dilla. He was the photo-editor at Rappages from 1993 to 1997 and at Wax Poetics from 20042010. He was a director of photography on the Oscar nominated documentary Exit through the Gift Shop.
He has exhibited his photographs in Los Angeles, Tokyo, Sao Paulo, London, New York, Barcelona, Perth, Miami, Montreal and Dublin. He is currently an Assistant Professor of Media at University of California San Diego.